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From obesity to renal disease, chronic conditions remain some of the toughest challenges in veterinary medicine. Changemakers examine how next-generation therapeutics, supported by diagnostics and other modalities, can deliver sustainable results and change the way veterinarians manage long-term disease.

Moderator

Author:

Bruce Truman

President and Founder
BLT Technology & Innovation Group

Bruce Truman

President and Founder
BLT Technology & Innovation Group
Panellists

Author:

Gudrun Ravetz

Group Chief Medical Officer
IVC Evidensia

Currently Gudrun works as a Veterinary Consultant to Pet Health Plans from Denplan and as an external interviewer for prospective veterinary students at University of Liverpool. Alongside practicing as a small animal veterinary surgeon on graduating in 2002, Gudrun furthered her interest in the business side of the veterinary profession by studying for the post graduate certificate in business. Gudrun became President at the BVA Member’s Day and AGM on 22 September 2016.

Gudrun Ravetz

Group Chief Medical Officer
IVC Evidensia

Currently Gudrun works as a Veterinary Consultant to Pet Health Plans from Denplan and as an external interviewer for prospective veterinary students at University of Liverpool. Alongside practicing as a small animal veterinary surgeon on graduating in 2002, Gudrun furthered her interest in the business side of the veterinary profession by studying for the post graduate certificate in business. Gudrun became President at the BVA Member’s Day and AGM on 22 September 2016.

Author:

Edwina Gildea MVB MRCVS

Senior Director-Head of Global Medical Portfolio Support-Global Medical Affairs
Zoetis

Edwina Gildea MVB MRCVS

Senior Director-Head of Global Medical Portfolio Support-Global Medical Affairs
Zoetis

Author:

Greg Blair

Vice President of Business Development
Zomedica

Greg Blair

Vice President of Business Development
Zomedica

From generics to emerging technologies and distribution partnerships, innovative routes to market are expanding reach and reshaping the competitive landscape. Leaders share how new models are lowering barriers to entry, driving scale, accelerating time to market, and creating sustainable value across the ecosystem.

Moderator

Author:

Candise Goodwin

Founder
Outlier Advisors

Candise Goodwin is a recognized leader in the pet industry, with over 15 years of experience helping companies navigate market complexity, scale solutions, and deliver measurable impact. Her background spans pivotal roles at industry leaders including Merck Animal Health, Vets First Choice, VIP Petcare/PETIQ, and Petco, where she led major digital transformations and launched numerous high-profile, industry-changing growth initiatives.  

Candise has dedicated her career to understanding the challenges and opportunities within the pet industry. She has worked closely with retailers, veterinary groups, pet technology companies, product and service providers, and pharmacies - developing a holistic, customer-centric viewpoint of the industry's unique ecosystem along the way. 

Today, Candise extends her expertise to clients seeking to navigate the complexities of the market. Her firm, Outlier Advisors, provides strategic consulting services that reflect her distinctive blend of innovative thinking, deep industry knowledge, and ability to spot emerging trends. Outlier Advisors partners with industry leaders, investors, and startups to develop actionable strategies that meet the demands of an evolving pet landscape. 

Candise is also a sought-after speaker, advisor, author, and mentor, known for sharing rare and multifaceted insights and practical strategies with fellow Outliers.   

 

Candise Goodwin

Founder
Outlier Advisors

Candise Goodwin is a recognized leader in the pet industry, with over 15 years of experience helping companies navigate market complexity, scale solutions, and deliver measurable impact. Her background spans pivotal roles at industry leaders including Merck Animal Health, Vets First Choice, VIP Petcare/PETIQ, and Petco, where she led major digital transformations and launched numerous high-profile, industry-changing growth initiatives.  

Candise has dedicated her career to understanding the challenges and opportunities within the pet industry. She has worked closely with retailers, veterinary groups, pet technology companies, product and service providers, and pharmacies - developing a holistic, customer-centric viewpoint of the industry's unique ecosystem along the way. 

Today, Candise extends her expertise to clients seeking to navigate the complexities of the market. Her firm, Outlier Advisors, provides strategic consulting services that reflect her distinctive blend of innovative thinking, deep industry knowledge, and ability to spot emerging trends. Outlier Advisors partners with industry leaders, investors, and startups to develop actionable strategies that meet the demands of an evolving pet landscape. 

Candise is also a sought-after speaker, advisor, author, and mentor, known for sharing rare and multifaceted insights and practical strategies with fellow Outliers.   

 

Panellists

Author:

Steve Shell

President
MWI Animal Health

Steve Shell

President
MWI Animal Health

Author:

Peggy Pleines

Global Growth Strategist & M&A Advisor in Animal Health and Pet Care
Founder & Strategic Advisor to Animal Health Brands and Investors

Peggy Pleines

Global Growth Strategist & M&A Advisor in Animal Health and Pet Care
Founder & Strategic Advisor to Animal Health Brands and Investors

Author:

Angelo Gatto

CEO
Chanelle Pharma




Angelo Gatto

CEO
Chanelle Pharma